Advertising leader Herbert Montalbano passes away at 85



Herbert P. Montalbano

METAIRIE – Innovative advertising maverick Herbert P. Montalbano, Sr. died June 13, 2017. He was a young 85.

Born in the French Quarter and a resident of Metairie for over 50 years, Montalbano was born on Nov. 7, 1931.

He attended Holy Cross High School where he was outstanding in basketball and later graduated in 1949. He then attended Southwest Business College under the G.I Bill.

At the late age of 78, he attended the University of New Orleans, where he took Computer Science and Consumer Behavior courses.

Montalbano served in the United States Coast Guard for four years, including two years of active duty from 1953 to 1955 during the Korean War aboard an air and rescue cutter.

Montalbano and his wife Cheryl (Brandt) Montalbano founded the…



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