This story was delivered to BI Intelligence “Digital Media Briefing” subscribers. To learn more and subscribe, please click here.
Facebook is testing a feature that helps users find mentors, which could make it more competitive against LinkedIn as a professional networking platform, according to TechCrunch.
Users would be enabled to find mentees as well through the feature, though details on the actual process are scarce.
Once matched, the feature lists common interests, friends, education, and the respective professions of the pair. The isn’t Facebook’s first attempt to become more attractive to working professionals — it launched the ability to post job openings on Pages in February of this year.
The new mentorship feature can help Facebook increase time spent by professionals on its platform and entice additional ad spend:
Read the full article from the Source…