How Much Money Does New York Fashion Week Make?


New York Fashion Week (NYFW) has become a major business venture — a chance for designers to demonstrate their creative visions and a vital money-making opportunity, too.

NYFW emerged in 1943 as Press Week by way of legendary fashion publicist Eleanor Lambert, creator of the International Best-Dressed List. International Management Group (IMG) now serves as NYFW’s official organizer. IMG operates the showcase: securing venues, acquiring sponsors and providing full production services to brands, among other duties. However, every intricate detail from preparation, model castings and the runway shows themselves are executed by the brands.

“It is the perfect combination of art and commerce,” James LaForce, CEO of LaForce PR, told International Business Times. “Some things make perfect sense and follow a playbook. Other things are a complete surprise and come out of nowhere. It’s…



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