Out of Milk debuts Google Assistant-powered shopping list

Dive Brief:

  • Shopping list app Out of Milk recently released a Google Assistant voice skill that will work with Amazon Alexa and Google Home, according to a press release emailed to Retail Dive.

  • The new skill will allow users to “build and manage entire shopping lists just by speaking,” although users will also be able to add products to their shopping list by either typing or scanning barcodes, according to the release.

  • According to Out of Milk, changes to a customer’s shopping list are automatically synced across devices — mobile, voice assistant and online — so users taking advantage of the voice assistant feature will see their changes to the list reflected no matter what device they use while walking the aisles.

Dive Insight:

Out of Milk’s recent announcement reflects the growing popularity of the voice assistant market, as retailers…

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