Sounders hire talent firm to help in search for naming-rights partner

The Sounders are offering sponsors not only the jersey, but soccer pitch advertising rights at CenturyLink Field and – for the first time — naming rights at the Starfire training facility in Tukwila.

Inside sports business

The news seemed to come out of nowhere: the Sounders last week announcing they’d hired the prestigious WME-IMG talent firm to help search for a naming-rights partner a full year-plus before their current deal with Microsoft Xbox expires.

But anybody following the story about NBA teams preparing to sew advertisement patches on their jerseys for the 2017-18 season might understand the Sounders’ eagerness to explore the market. At least 10 NBA teams are going the patch route and the companies involved and numbers being generated have grabbed the Sounders’ attention.

The NBA finalist Cleveland Cavaliers in May signed a three-year deal worth a reported…

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