TIFF’s artistic director wants you to leave your house and go to a movie – CBC.ca


On TIFF’s kickoff day, artistic director Cameron Bailey made his case for a night spent taking in a festival movie.

“We all have that desire to expand ourselves, and a festival experience can do that,” he told Matt Galloway on CBC Radio’s Metro Morning.

Bailey admits he also watches films at home, but calls the sense of discovery that comes with festival films “irreplaceable.”

Movie-going as a whole hasn’t fared well of late. Even Cineplex, Canada’s largest movie theatre chain, has struggled with dwindling attendance.

TIFF has also taken a hit, with attendance numbers for the 2016 festival down slightly, and year-round attendance at the Lightbox down by nearly 30 per cent.

But Bailey isn’t daunted, arguing that what TIFF offers can’t be found elsewhere.

He gave the example of The Price of Success, a French movie about the price of fame that will make its global premiere…



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